Consumer Behaviour

OVERVIEW OF THE SMOOTHIE AND FRUIT JUICE MARKET IN THE immix KINGDOM. Food and Drink represents the largest manufacturing sphere in the UK. In 2007 MINTELS market research had shown that the smoothie market had enjoyed gross sales growth of 513% to reach an outstanding £282 jillion in 2008. MINTEL predicts that everywhere the side by side(p) 5 years volumes of smoothie consumption will termination treble while the value sales rise by 76%. The driving force behind this amazing secernate within this once niche market is the 5 a day campaign, with UK consumers growing increasingly health conscious. Standard smoothies concern a leak up the core of the market, with 80% of the donation value and 86% of the total smoothie volume sales. gross sales of functional smoothies, which claim added beneficial ingredients such as guarana, ginseng and other such products, have increased the most over the past 5 years with an amazing 2350%. Although they do preserve the smaller sector with wholly 11% sales reached comely under 15million in 2006. MINTELS research shows that dairy smoothies sales have shown a below aver days growth, as fruits hold a greater appeal within the UK market, as consumers be looking to fulfill their 5 a day. dairy farm smoothies only reached the £11 million sales region in 2006 and their market share has started to fall.

check to the same report only 31% of the UK adult nation currently purchase smoothies. Smoothies are increasingly more prevalent in London and the conspiracy and attract consumers within the 15-19 and 25- 35 exhaust along with categories. This could be bring to the fact that smoothies are oftt imes used as stick over cures and with the ! grab and go lifestyle of these two age groups, smoothies might be a quick snack or meal substitute in their fast paced lives. Research withal shows that these are the two age groups which are increasing health conscious, with 21.5% of all soft drinks world consumed purely for health reasons. there is allot of competition in the smoothies market, from the ready made...If you want to get a full essay, collection it on our website: OrderEssay.net

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