The "Less Sugar" Marketing Campaign

The Less Sugar Marketing Campaign In this campaign, on that point is an estimable dilemma regarding this metric grain ac caller-ups marketing strategy. The chump manager is not only judge to falsely advertize the companys returns that affect the health of children, but exit also receive a m geniustary incentive if gross revenue are successful. By examining the facts of this situation, one can see that this cereal manufacturer is acting unethically. In order to increase the gross sales of three of its last-place selling cereals by 20% and take a disclose a bonus, the company has decided to make it known to the client that these cereals now contain 75% less sugar. While the production does contain less sugar, it has only managed to do so by using a synthetic carbohydrate substitute. This modern design offers only 10 less calories than the original, partially because it is based on a smaller serving size. The primary stakeholders in this cocktail dres s include everyone who works for this cereal manufacturer including the brand manager, the class chief, the research and development team, and the marketing team. The parents who purchase the cereal and the children who examine the food are also stakeholders. Lastly, the stores that carry this companys products are also affected.

The ethical issues at hand imply false advertising, negatively impacting the health of children, and receiving bonuses based on harming others. childishness obesity is currently a major issue. By gaining the beware and trust from parents who are looking for healthier breakfast choices for their children, this company is deliberately taking advantage of t hem. In the end, it is the children and thei! r wellbeing that impulsive be hurt the most. As an alternative, the brand manager could seek to convince the division chief that this marketing campaign is unethical. By stressing that they are deceiving the customers, the brand manager could progress to a impertinent marketing plan that does not push the health of the cereal. They could render new, exciting...If you want to get a full essay, order it on our website: OrderEssay.net

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