Marketing Mix

merchandising is a regular and continuous operation: market is a continuous activity in which goods and service are manufactured and distributed to consumers. Assembling, grading, packaging, transportation, w atomic number 18housing, etc. are supplementary to market and are useful for smooth and peachy conduct of selling operations. Facilitates triumph of humankind wants: merchandise activities are basically for satisfying the involve of consumers and besides for raising societal welfare. Identification of consumer needs should be the starting point of marketing activity. Relates to goods and services: selling relates to goods and services. It is concern with the exchange of goods and services with the medium of money. Trade transactions are between sellers and buyers of goods. Thus, goods and services discover the basic and the most unrecorded element in marketing. Brings channel of ownership: Marketing activity brings transfer of ownership of goods and services and facilitates physical distribution. Production acts as a base of marketing. Creates avail: Marketing activity creates utilities (time, come on and possession) through which human wants are satisfied.

Wider socioeconomic significance: Marketing activity has wider socioeconomic significance as it facilitates large-scale production, creates considerable employment opportunities, and promotes fond welfare and cultural exchanges. Importance of 4 Ps: Marketing is the sum total of 4Ps. These are: product, price, publicity and physical distribution. large-scale marketing is possible through portion combination of 4Ps called marketing mix. I ntegral part of business: Marketing is one ! feel of business. It is within the scope of business and is also linked with former(a) functional areas of business. Evolutionary ideal: The concept of marketing has undergone real changes. It is not merely for profit maximization. It has wider social significance. Precedes and follows...If you want to pop a full essay, order it on our website: OrderEssay.net

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