Analysis of Tim Hortons Shareholder Letter

Introduction In Tim Hortons 2009 Annual Report, chief executive officer Donald B. Schroeder presented a garner to stockholders that build trust in the leadership of the conjunction. The tone of the earn is casual, yet informative. He speaks to the associations success oer the year and its goals for the future, giving credible examples to back up his claims. By avoiding the hire of confusing jargon and omitting unnecessary information, he has present admiration for his audience and penned a successful earn. Summary The letter to shareholders begins with an introduction to the turbulent economic climate that Tim Hortons faced in the past monetary year. Included with the opening of the letter is the companys pecuniary strength and how they surpassed sales tar secures. The CEO goes on to share company achievements in 2009 and their strategic architectural plan going forward. Finally, Schroeder concludes his letter to shareholders with Tim Hortons iconic brand statu s in Canada and its goal to build on that foundation. In general, Schroeder has written the letter with a positive written report and has indicated a thrive outlook for Tim Hortons. Analysis According to L.J Rittenhouse, the goal of a shareholder letter is to build trust. Tim Hortons CEO was successful in this aspect.

A comfortable tone is set with his writing style. The letter is non extensively formal and reads as if you are active in conversation. While at first some carve ups front ho-hum and excessively commodious, the presiding feeling after reading them is that of listening to the writers voice tell a story. For example, Schroeder uses eprospicientated sentences on t wo occasions. The first instance was in the ! terzetto paragraph where he writes nearly Tim Hortons success compared with industry average. The second handbag occasion was toward the end of the letter while writing nigh earnings per share expectations. As a result of the long sentences, the sensation of having a dialogue while reading the authors chat assists in building both trust and a...If you want to annoy a full essay, order it on our website: OrderEssay.net

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