The Australian Automotive Industry

INTRODUCTION The Australian automobile manufacturing industry invokes a anatomy of cable simple machines of divergent shapes, sizes, models, colours and brands for a order whose needs, wants, and desires are never resembling and always changing. There are foursome major car companies that manufacture cars in Australia; GM Holden - base in Geelong, Melbourne, traverse Motor association of Australia - base in Campbellfield, Victoria, Toyota Motor Corporation of Australia - based in Altona, North Victoria, and Mitsubishi Motors Ltd - based in Elizabeth, southeastward Australia MARKET STRUCTURE In Australia, self-propelled merchandises are the sixth most valuable Australian export - almost as important as urge on ore, exceeding those of traditional export sectors such as wheat, beef, and wool, and to a greater extent than twice as large as exports of wine. In 2001 the automotive industry added or so $4.7b back into the Australian economy, accounting for over 6% of tot al manufacturing activity and nearly 0.7% of total scotch activity. The Australian automotive industry is actually competitive with more(prenominal) than 40 companies vying for a part of the Australian moneymaking(prenominal)-gradeize. Of these, 4 create manufacturing plants here in Australia; Holden, Ford, Toyota, and Mitsubishi. The other companies export cars and because of the import car tariff some drivers are turned out from the higher(prenominal) than average prices.

Also Toyota, Holden, and Ford compete for larger muckle segmentation than other companies do. For example Toyota, Holden, and Ford manufacture a variety of cars; such as rider vehicles, light commercial vehicl es, heavy commercial vehicles, luxury cars, ! and sports cars whereas other car companies gear to manufacture cars in the one area. For example Subaru and Mercedes, Subaru manufactures cars in rider vehicles and aims at the majority of the securities industry. Mercedes on the other hand grow luxury cars which are aimed at a niche market in austrlia. Picture goes here... If you want to get a effective essay, site it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay