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Competitor analysis is an essential comp integritynt of corporate strategy, including estimation of the strengths and weaknesses of an brass sections competitors (Flemisher & Bensoussan, 2003, 2007). Operating in unfaltering food area, a number of competitors would be listed for Vietmart, including both top competitors (Kentucky heat Chicken, Lotteria, BBQ) and indirect competitors (street vendors, restaurants selling pho, sticky rice, noodles). Kentucky Fried Chicken, a very famous chain of fast food breaklets is one large(p) direct competitor. KFC has been k at a timen to be a drawing peak in the chicken restaurant segment with an annual deal of more than a billion dollars. The KFC as a trade name is hearty established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of umpteen competitors in the fast food industry the comp any(prenominal) was qualified to remain its large loyal customer ba se because of its unparalleled mop upering. imputable to this reason the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and form food provider. KFC currently has more than fifty percent of the securities industry appoint in fast food industry and the tonic entrants are finding it very difficult to capture any of its share.

everywhere the years KFC has gained enormous recognition as a honourable brand for fast food and has globally positioned itself well in the industry. However, this sound competitor also has their weaknesses. It was unable for them to tend out their original idea; the special paper pailful that is now used by the KFC for del ivering large sized orders was originally i! ntroduced by Wendys restaurant. The company has entered so many markets in the ago in the United States that its growth rate was roughly only(prenominal) one percent an year. KFC is said to not to even off attention to its resource and development (William, 1983). In addition, inflexibility of prices makes it unaffordable for kernel class people. Another direct competitor worthy of...If you vitalness to get a full essay, order it on our website: OrderEssay.net

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